As long as I’ve been involved in digital marketing, I’ve struggled to explain SEO to people. Many people have a vague idea of what it is and many others are really unsure. This, from what I’ve experienced, has led to SEO being undermined and overlooked in the marketing strategies of SME’s and local businesses.
It’s easy to give a short answer, but that doesn’t hammer home the fact that there are a lot of factors involved with SEO and it takes time to get it right. This is why I’ve written a blog post – to explain the how, what and why of SEO.
What is SEO?
Search engine optimisation (SEO) is the practice of preparing your online content to be found by people using search engines such as Google, Bing and any online platform where users can search for what they