content marketing metrics is about quality - not quantity

4 Content Marketing Metrics That Don’t Matter (And 4 That Do!)

Ian Booth content marketing Leave a Comment

Content marketing is awash with data and metric points. There are an overwhelming amount of content marketing metrics that we can track. Some are more important than others. Some are more or less relevant, depending on your marketing goals for the content you’re reporting on at a given time.

It can be tough to know which ones are important to your marketing and which are simply ego boosting (vanity) metrics. We all like to find reassurance in our efforts and assumptions. I believe this is simply human nature, but if we want to strive we need to be more critical and seek out the content marketing metrics that matter the most.

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The phrase ‘quality trumps quantity’ might be a clich

4 Content Marketing Metrics That Don’t Matter (And 4 That Do!) was last modified: February 20th, 2018 by Ian Booth