Content marketing is awash with data and metric points. There are an overwhelming amount of content marketing metrics that we can track. Some are more important than others. Some are more or less relevant, depending on your marketing goals for the content you’re reporting on at a given time.
It can be tough to know which ones are important to your marketing and which are simply ego boosting (vanity) metrics. We all like to find reassurance in our efforts and assumptions. I believe this is simply human nature, but if we want to strive we need to be more critical and seek out the content marketing metrics that matter the most.
Facebook Total Page Likes Don’t Matter
The phrase ‘quality trumps quantity’ might be a clich
Hey, I’m Ian and I’m a content marketing and SEO specialist from CO. Meath, Ireland.